King Records
Objective:
The exploration of King Records' internal recording and production facilities created a systematic blueprint to steer the development of the display. Each portion of the exhibit encompasses an evaluation of the societal and economic perspectives prevalent in post-war America.
This exhibition is housed in the Reed gallery space located on the University of Cincinnati’s campus. Prior studios examined the entire building, and their projects have been used as the foundations of this proposal as we are displaying student work in the gallery.
This was a group project in collaboration with: Alison Argento, Maia Gilioli, Maya Saadeh, Jonathan Shear, Cyanna Westfall and Elizabeth Woodruff.
Site
Execution
The design concept for the proposed exhibit was inspired by the sights and sounds of the 1950s primarily. King was founded in 1943 by Syd Nathan, which helping launch the careers of many well known artists such as James Brown. King Records stood out among other record labels as their entire production process (recording, printing, and pressing) were all done in house.
We wanted to create a vibrant and stimulating atmosphere that engages all senses. Starting in the primary gallery space, we created high contrast collaged graphic walls showcasing the current King Records building and the proposed renovation. We have colorful fluid acrylic displays that highlight past student work on this project, with interactive displays such as a VR headset, touch screens, dance floor and video. Located in the left corner there is a photo op moment featuring Syd Nathan’s car with their neon logo hanging overhead. To the right is the listening booth where guests are encouraged to select a vinyl from a King artist and listen through headphones. In the back gallery space you will find the James Brown experience where he is projected on stage and the audience can see him perform one of his hits. You can also interact with the screens on the back wall to “try on” his stage outfits.
